You Could Lose Your Millennial Members in a Heartbeat
So much for loyalty. A recent study by Experian revealed that 75% of millennials are willing to switch their accounts in return for better rates, better reward programs, better identity protections, and better customer service. Almost half said they would use alternative lenders if they offer easier application processes, less reliance on credit scores, more accessibility, and digital savvy. [11/9/15]