Online Lender: Don’t Call These Consumers Subprime, They’re the “Underbanked Middle Class”
Avant, the quickest online-loan startup to reach $1 billion, has only one product: installment loans for people with a few dings on their credit report. Its founder doesn't call them subprime, he calls them the "underbanked middle class," and intends to see his company become "the Amazon of financial services." Will his business model hold up? [11/3/15]